Lisa (Waananen, a recent Washington State/Murrow College grad, for those of you who don’t know) has a thoughtful and in-plain-English post in which she attempts to bust the myths of the print-internet crossover. A short excerpt:
The fear is that people won’t realize the website has So Much More to Offer! unless we differentiate them. … That’s just the newest reincarnation of the old newsroom assumption that readers are complete morons. Unless they’ve been reading too much Harry Potter, most people know newspapers will never present video in print. Savvy consumers will come to expect video from newspapers anyway — and know where to find it.
The ideological battle is not to convince people the web offers more than print, but to convince them newspapers offer more than print.
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“The ideological battle is not to convince people the web offers more than print, but to convince them newspapers offer more than print.”
Exactly and extremely well put.
Comment by beach July 4, 2008 @ 12:41 pm