Via “What’s Next: Innovations in Newspapers,” I’ve learned about Google Print Ads, a new service from Google that confirms Google is taking over the news industry. But not only does this affirm that newspapers are still valuable, which is nice to see, it shows us that large newspaper advertising departments are becoming more and more obsolete, and are probably on their way out.
If you’re at all interested in this kind of stuff, check out Google’s online presentation. Seriously. It’s only about four minutes long. Looks like a lot of papers have already partnered with Google on this. I wonder if The Spokesman-Review has. UPDATE: The Spokesman-Review has, according to our online director.
This development seems somewhat related to an item on Poynter’s “E-Media Tidbits” on Monday: Can partnerships with Craigslist save newspapers?
Apparently the LA Times merits two mentions.
The tool makes scheduling ads a piece of cake.
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Yep, our marketing department has partnered up on this.
Comment by Ryan Pitts July 15, 2008 @ 1:50 pm